How to Promote and Celebrate Asphalt Day

Make it easy (and fun) to share your Asphalt Day story:

• Engage local media 
  • Use this ready-to-go press release to share your story.
• Kick things off as a team 
  • Host a quick stand-up or morning huddle to build excitement. 
• Lead the Asphalt Day trend 
  • Use hashtag #AsphaltDay2026 to join the conversation 
  • Share and repost industry content.
  • Direct people to AsphaltDay.com to learn more.

Celebrate the impact your team has on the industry

• Bring the fun to the office or jobsite 
  • Asphalt-themed treats (cookies, cake, etc.) 
  • Quick games or friendly competitions 
    • Try simple trivia using these Asphalt Day facts! 
• Represent the brand
  • Give Asphalt Day merchandise to employees, partners, and customers.
  • Order apparel here or download logos and order your own swag -- cups, stickers, hard hats, vests, etc. 

Showcase asphalt’s impact beyond your organization:

• Invite others to join in 
  • Vendors, partners, local media, schools, and community groups.
  • Friends and family—make it inclusive! 
• Make it official 
  • Request an official Asphalt Day Proclamation from your state or city.
  • These are often simple online submissions through a Governor’s or Mayor’s office.
  • Bonus: Great opportunity for local visibility and photos with community leaders.